B2B Lead Generation Specialist

Job description

Are you passionate about building scalable cloud based products for millions of people? Do you want to help drive better web experiences with the use of 3D visualizations?

 

At Cylindo we’re bringing 3D product visualization to global brands and retailers in a photo realistic and easy fashion. By bringing decades of experience in 3D, gaming and retail we have built a leading 3D visualization product offering in the ecommerce space. Retailers see a huge uplift in sales by utilizing Cylindos 3D visualization technology, and use cases are increasing. We have an exciting and aggressive product roadmap within both content integration, content distribution, 3D delivery automation, 3D rendering optimization and AR.


We are looking for a Lead Generation specialist to join our marketing team. As a demand generation specialist you understand audience segmentation and buyer journey stages and you will develop and prioritize tactics based on impact, confidence and data. You will be working effectively as part of a multidisciplinary marketing department and other teams to build new lead generation initiatives.


What you will be doing 

  • Marketing automation - setting up carefully designed automated emails in Hubspot for leads in different stages of the buyer journey like content downloads and nurturing programs. Setup automated workflows to streamline data, improve segmentation and the buyer journey understanding.

  • Use marketing insights to suggest and prioritize ideas for improved marketing funnels.

  • Conversion rate optimization, execute experiments on our web and landing pages, optimize the messaging and the playbooks implemented on the live chat and the bot using A/B tests and marketing analytics.

  • SEO and content marketing - work closely with the Marketing manager, Content marketer and our Digital marketer to develop, analyze and prioritize content ideas that can build our organic search inbound machine.

  • Setup smart and well-segmented outbound email campaigns and sales automation and use ABM tactics.


Requirements

  • Analytical and data-driven mindset

  • Previous experience in marketing automation and email marketing

  • Copywriting

  • Rock-solid experience in Web analytics and CRO

  • Search Engine Optimization

  • Lead generation

  • Excellent English writing and speaking skills

  • Strong work ethic and commitment

  • Positive, team-oriented attitude


What we offer

  • A chance to work with very smart people who are passionate about changing the world

  • Aggressively growing global product company working with the largest retailers and brands in the world

  • Competitive compensation with benefits, and great company culture